American Eagle has partnered with Snapchat to feature more than 800 of its retail locations across the United States as Promoted Places on Snap Map. This collaboration aims to connect with students preparing for the back-to-school season, a period when a significant majority of Snapchat users plan to shop in physical stores.
Through the Promoted Places feature, Snapchat users can access information about American Eagle store locations, view content from the retailer and other creators, and directly shop online at ae.com. Additionally, American Eagle is introducing an AE Jeans Try-on Haul Lens within Snapchat’s Lens Carousel and its Public Profile.
This initiative marks American Eagle as the first specialty fashion retailer to use Promoted Places, which is designed to highlight locations of interest on Snap Map. The feature allows retail brands to reach a broad audience; Snap Map is used by approximately 400 million people each month. The tool helps brands foster loyalty and encourage in-person visits.
Crystal Alexander, Senior Manager, Client Partner at Snap Inc., said: “Snap Map is where millions of Snapchatters go to see what’s happening around them. With over 40 billion opens last quarter alone, it’s become one of the most powerful platforms for real-time discovery. With Promoted Places, we’re thrilled to help brands like American Eagle show up in both everyday moments and major events like back to school shopping and turn local discovery into real-world visits.”
Recent data shows that most Snapchat users intend to shop in-store for back-to-school items this year. The collaboration between American Eagle and Snapchat seeks to capitalize on this trend by integrating digital engagement with physical retail experiences.
