Snap Inc. has announced the launch of Lens+, an addition to its Snapchat+ subscription service. The company stated that more than 15 million users currently subscribe to Snapchat+, which provides early and exclusive features.
Lens+ will offer subscribers access to hundreds of Lenses and augmented reality (AR) experiences. According to Snap Inc., these features are designed to allow users to play, create, and share Snaps with friends in new ways.
The initial rollout includes Lenses developed by Snap Inc. and select creators. Among the offerings are exclusive AI video Lenses and a new Bitmoji Game Lens. The company plans to add new AR experiences on a weekly basis.
“More than 15 million Snapchatters now subscribe to Snapchat+, our subscription tier that offers access to early and exclusive features — and now, we’re introducing a new level to Snapchat+ with Lens+,” the company said in its announcement.
“In addition to all of the value from our Snapchat+ subscription, Lens+ provides access to hundreds of Lenses and AR experiences that let you play, create, and share Snaps with friends in whole new ways.”
“We’re starting with Lenses built by Snapchat and select creators, including exclusive new AI video Lenses, a brand new Bitmoji Game Lens, and more — and we’ll be adding new AR experiences every week.”
