Snap Inc. has introduced the App Power Pack, a set of products and optimizations aimed at helping app marketers improve their results on Snapchat. The new suite is available for both new and existing campaigns, allowing advertisers to access these features without additional setup.
The App Power Pack offers support for both SKAdNetwork (SKAN) and Non-SKAN campaigns. According to Snap Inc., these tools are delivering at least a 25% increase in app installs.
The suite includes improved Target Cost-Per-Acquisition (tCPA) bidding, which lets brands and agencies set a target CPA and budget while Snap’s system dynamically optimizes ad delivery. This aims to show ads to the right users at the right time.
Sponsored Snaps are now accessible through auction, allowing app businesses to drive downloads directly from Snapchat’s Chat inbox. “Sponsored Snaps is our first ad format to reach Snapchatters directly in the Chat inbox, the most frequently used surface in Snapchat2, and in Q4 2024, Sponsored Snaps was our largest single day reach product in the US3. As of Q2 2025, Sponsored Snaps are now driving an 18% lift in unique converters across app installs and app purchases4,” according to Snap Inc.
Other features include App End Cards for enhanced engagement and Playables—an alpha feature that allows users to try a mini version of a mobile game within Snapchat.
Snap Inc. states that the App Power Pack is designed for marketers of any size looking to achieve business goals through Snapchat advertising.
