Snap Inc. has announced the launch of the Imagine Lens, a new tool for Snapchat users that allows image creation and editing through user-generated prompts. The company says this is its first Open Prompt Image Generation Lens.
According to Snap Inc., more than 400 million Snapchat users have interacted with Gen AI Lenses over 4 billion times. The new Imagine Lens aims to build on this engagement by letting users create, edit, and recreate Snaps by typing their own prompts. These images can then be shared with friends, posted to Stories, or shared outside the Snapchat platform.
The Imagine Lens will be available exclusively to subscribers of Lens+ and Snapchat+ Platinum, offering these members early access to advanced AI-powered creative features.
“Every day, hundreds of millions of Snapchatters use Lenses to play, explore, and express themselves in new ways, and more than 400 million Snapchatters have engaged with Gen AI Lenses more than 4 billion times1,” Snap Inc. stated in its announcement.
“Today we’re introducing the Imagine Lens, our first Open Prompt Image Generation Lens. With the Imagine Lens, Snapchatters can create, edit, and recreate Snaps simply by entering their own prompts, then seamlessly share them with friends, post to their Story, or outside of Snapchat.”
“Exclusive to Lens+ and Snapchat+ Platinum subscribers, the Imagine Lens unlocks even more creativity for our community with the latest in AI innovation.”
