Snapchat introduces infinite retention and group streaks for enhanced chat customization

Evan Spiegel, Chief Executive Officer at Snap Inc.
Evan Spiegel, Chief Executive Officer at Snap Inc.
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Snap Inc. has announced the introduction of two new features for its Snapchat platform: Infinite Retention and Group Streaks. These additions are aimed at giving users more control over their chat experiences.

According to Snap Inc., Infinite Retention allows users to save their chats indefinitely within individual conversations. The company noted that all participants in a conversation will receive a notification whenever this setting is changed.

The new Group Streaks feature enables every Snap shared in a group chat to contribute toward a collective streak. This function is designed so that as long as most group members participate, the streak continues. Group Streaks are optional, private, and can be restored within a week if they end.

A statement from Snap Inc. reads: “We’ve often heard from our community that Snapchatters want to save their chats forever and wish they could build streaks with their favorite groups. We’ve been testing ways to bring these features to our Snapchat community, and we’re now ready to roll them out broadly.”

The company added: “Infinite Retention can now be enabled for each individual conversation, and everyone receives a clear notification when the setting changes.”

Regarding the new group feature, Snap Inc. stated: “With Group Streaks, every Snap you share contributes to a collective Streak, making it simple to celebrate your group. Group Streaks will continue as long as most of the members participate, so it’s easy to keep it going. Like other Streaks, they are entirely optional, and private, and you can restore the Streak within a week of when it ended if you want to keep it going.”

Snap Inc. concluded its announcement by saying: “We hope you enjoy these new ways to customize your chats!”



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