Snap Inc. has announced a series of new tools and features aimed at supporting content creators on Snapchat. The company reports that over 1 billion Snaps are shared publicly each month by users, creators, and partners.
A new “Create a Video” template is now available globally on iOS. This feature allows users to create Lens-powered videos using their saved Memories. Users can select Memories, add music from Snapchat’s Sounds library, choose a template, and generate a custom video compilation.
Snapchat has also introduced expanded insights for Stories and Spotlight. According to the company, time spent viewing content on Snapchat has increased year-over-year. The new insights are intended to help creators optimize their posts and engage with audiences more effectively.
Another update is the Auto-Save Stories to Public Profiles feature. With this tool, creators can automatically save public Stories to their profiles, allowing fans to revisit favorite content beyond the usual 24-hour window. Snap Inc. says this will help creators build lasting collections of their best moments.
“Create a Video” Template from Memories
We’re making it faster and easier for Snapchatters to create Lens-powered videos from their saved Memories. Available globally on iOS, Snapchatters can select a few Memories, choose a song from Snapchat’s Sounds library, pick your favorite template, and generate a custom compilation video.
Insights
With total time spent viewing content on Snapchat up year-over-year, creators are engaging their audiences and driving real impact like never before. We recently rolled out new insights across Stories and Spotlight — making it easier than ever for our global community of creators to optimize their content and continue to get rewarded for doing what they do best: being their authentic selves on Snapchat.
Auto-Save Stories to Public Profiles
We’re rolling out a significant new feature for creators: Auto-Save Stories to Public Profiles! Now, Snapchatters can automatically save their public Stories directly to their profile, so fans can catch up on and revisit their favorite creator content. No more worrying about Stories disappearing after 24 hours! The new feature, coming soon to creators around the world, helps creators build a lasting collection of their best moments, giving fans a deeper look into their creative journey and making it easier to keep content alive, accessible, and meaningful over time.
Timeline Editor
